Google promises to stop scanning Gmail messages for ads personalization

The news is being reported everywhere.

Google in a blog post says: “Consumer Gmail content will not be used or scanned for any ads personalization after this change. This decision brings Gmail ads in line with how we personalize ads for other Google products. Ads shown are based on users’ settings. Users can change those settings at any time, including disabling ads personalization”.

Well I guess this is some victory for privacy advocates and critics of the use of surveillance as Internet’s business model.

Categories: Digital Privacy

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